In response to its recent strides in artificial intelligence, Google is gearing up for a significant restructuring of its extensive ad sales unit, consisting of 30,000 employees. This move comes on the heels of the company’s historic job cut earlier this year, which saw around 12,000 employees affected.
People who worked developing AI lose their jobs to it.https://t.co/pv8qp1uRZT
— Rajesh Bijlani (@bijlanirajesh) December 23, 2023
As per The Information’s report a lot of positions in the ad sales team are becoming unnecessary because Google has introduced new tools based on artificial intelligence. These tools can suggest and create effective ads for customers automatically, needing minimal input from employees.
In 2021, Google introduced its AI-driven campaign planner, Performance Max. However, during this year’s Google I/O event, the company decided to enhance the ad tool by incorporating generative AI capabilities. This addition simplifies the process of creating custom assets and scaling them with just a few clicks.
🌐🤖 Big moves at #Google! 🚀 Reports hint at a major AI-driven overhaul, stirring up concerns of job cuts for 30,000 employees. 🤯 Word is, sales department might see changes too. 😬 Are they making room for the #AI revolution? 🤔 Buckle up, Google’s in for a ride! 🚀🔍 #MAPL pic.twitter.com/HcUMzTU7qx
— MAPL WORLD (@MAPLWorld) December 23, 2023
SAP finds that this is the “show me the money” moment for #GenerativeAI. Indeed, just one case study from @SAP found that after enhancing 30,000 employees with #AI, the business generated an extra $2.9 million in annual earnings. https://t.co/vZQMfHcmCr
— Sammar Farooqi (@Sammar00786) December 19, 2023
According to The Information’s report, more advertisers are now using Performance Max. This has resulted in a reduced need for specialized employees who focus on selling ads for specific Google services like YouTube, Search, Display, Discover, Gmail and Maps.
The internal announcement about the ad sales unit restructuring came from Sean Downey, Google’s president of the Americas and Global Partners, during a meeting last week. However, it was not clarified whether this reorganization would result in additional job cuts, as per the report
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