James Stephen “Jimmy” Donaldson, aka MrBeast, the world’s most popular content creator and the second most subscribed YouTube channel ever, dropped his two cents on X/Twitter on the surge of content creators globally. MrBeast, whose estimated net worth is between US$500-700 million, admonished youngsters and adults alike who are dropping out of school or quitting jobs at the drop of a hat to create content full-time. He remarked that “for every person like me that makes it, thousands don’t.” He further adds, “Keep that in mind and be smart, please.” In another sarcastic tweet, MrBeast wrote that if an entrepreneurial wannabe, however, mortgages their house and takes a bet on their net worth, then he would gladly support them.
It’s painful to see people quit their job/drop out of school to make content full time before they’re ready. For every person like me that makes it, thousands don’t. Keep that in mind and be smart plz
— MrBeast (@MrBeast) March 15, 2024
Now if you want to mortgage your home and bet your net worth on black in roulette… that I support
— MrBeast (@MrBeast) March 15, 2024
Per the following report that dates back to 2022, there were about eight crore content creators in India, with about 0.2 percent of the creators having some form of monetization. Meanwhile, the latest tally of estimated content creators globally stands at a staggering 207 million, inclusive of all leading platforms. A single reel by the most viewed influencers can garner millions of views and some cool cash for branded collaborations. In contrast, see the number of physicians in India. It’s a scary statistic, per the health ministry of India. For every 834 people, there’s just one doctor around. The data is a telltale of the allure of a toxic creator economy, when few want to become doctors or teachers while everyone and their nana-nanis want 15 seconds of fame on social media.
Fame is one aspect of the aspiration; the other is quick bucks, even as India reels under an unprecedented rate of unemployment and poverty under the pakoda-economy. The stigma of caste adds fuel to the fire. While social media seemingly provides a level playing field for everyone, the gods of algorithms decide otherwise.
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