Apple CEO Tim Cook welcomed King Charles III to Apple’s London headquarters at Battersea Power Station. During the visit, the King toured the facility, met with Apple employees, British creatives, and students who learned coding through programs supported by Apple and The King’s Trust.
We were honored to host His Majesty King Charles III @RoyalFamily at our Battersea office. As we celebrated our work with @KingsTrust, St. George’s Primary School students shared beautiful Christmas artwork they made on iPad & @raye wowed us with an incredible concert! pic.twitter.com/xp5rZn7CEf
— Tim Cook (@tim_cook) December 12, 2024
During his visit to Apple’s Battersea office, King Charles III was particularly impressed by a new Apple Intelligence tool called Image Wand. The feature, which transforms rough sketches into detailed images using advanced AI technology, caught the monarch’s attention as a young artist demonstrated its capabilities. King Charles praised the tool, remarking, “Oh god. It’s not fair really. Fantastic,” in the presence of Apple CEO.
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Cook later shared a video of the visit on social media, highlighting the significance of King Charles’ engagement with Apple and the British creative community. He expressed pride in supporting The King’s Trust, which focuses on educating and empowering young people. Cook emphasized Apple’s commitment to growth in the UK, building on its 40-year history in the region.
“It was an honour to welcome His Majesty King Charles to Apple Battersea — our home in the U.K.,” Cook said. “We’re proud to support The King’s Trust in its essential work of educating and empowering young people. We look forward to continuing our growth here, building on more than 40 years of history in the United Kingdom.”
A wonderful afternoon spent with creative talent at @Apple – culminating in a special festive performance by the extraordinary @raye!
At @BatterseaPwrStn, The King spent time with young people from The @KingsTrust, following the charity’s partnership with @Apple to co-create… pic.twitter.com/zlgR6zOWVu
— The Royal Family (@RoyalFamily) December 13, 2024
Apple revealed that to celebrate the visit, children from St. George’s Primary School created holiday artwork on iPads, which was projected onto the station’s iconic chimneys. Apple CEO and King Charles also hosted a special holiday concert featuring award-winning British musician RAYE for the local community.
The Royal Family on X, also shared a short video about the visit and wrote, “A wonderful afternoon spent with creative talent at @Apple – culminating in a special festive performance by the extraordinary @raye! At @BatterseaPwrStn, The King spent time with young people from The @KingsTrust, following the charity’s partnership with @Apple to co-create and integrate technology workshop sessions into programmes to empower young people to build confidence and develop creative digital skills.”
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